Whiteboard videos are, arguably, the most commonly used form of explainer video and for good reason! Often accompanying complex technology, business or academic ideas, these videos portray a hand drawing images in black or colored marker on a white background. Whiteboard videos are a captivating strategy for relaying intricate ideas in an intuitive way.

The style was popularized by The RSA, a British charity that promotes innovative ways of thinking about social progress. When the organization needed a creative way to make its ideas available to a wider audience, it produced a series of whiteboard videos using the audio from poignant lectures.

Whiteboard videos effectively express ideas that may be hard to comprehend using markers and whiteboard, a familiar medium found in offices and classrooms around the world. Traditional whiteboard video is easy to make using a camera, illustrator and speaker. However, the finished product is only as good as these individuals can make it. Instead of actually filming a hand drawing in real time, Switch Video completes the process digitally, animating the images with advanced tools, then scripting and recording a narration. The result is a crisp and professional product that retains an innovative and spontaneous flair, which is what truly characterizes the whiteboard explainer video.