A motion graphic video is an animated explainer video that uses the type of visuals you often see in infographics. Infographics are growing extremely popular for their ability to present data in a digestible way. When you are looking for directions, which is generally more helpful: reading step-by-step route suggestions or looking at them on a map? Chances are, you are able to get all the same information from the map much more quickly because it presents the information visually.

Graphics help organize figures and facts in an intuitive way. This also happens to be an area that video excels in.

By combining images and audio, video increases the likelihood that new information will be retained. Using sound and engaging graphics, animated videos can express a lot of complicated information in a small package. Combining infographic images and video creates a powerful way to send a message. When you’re dealing with professionals who appreciate data visualization, creative types and younger audiences, motion graphic videos are a safe bet. They are fun, upbeat and sure to get the point across.